超级品牌的秘密

　　Alex Riley ex==plores t]% he world o^f@` the ,?te=*chnology su=%[perbrands - ho[]w]; they get us to buy .%their stu#ff, t=r`ust \ them and^ even ido]%(lise ? the]@ m. He meets the ,sup \ergeek[ ]s@ who are inv]enting the f !utu-re and f;inds out how % some of the most pow_/erful. comp/:^anie@ s in th/e worl=^d,;\ real%:ly make\
:-:  !the/.ir [bil-li`%o-ns.　　E1 techno ;logy　　A]lex)], takes $!?a close` r look at some of (= the m/ os-\?t powerful t_ec\hnology b [-rand/s in the world .- including Apple, ;(Microsoft, Sony, Nokia, Facebook, and Google - how
@ have *_@ they become so cent\ral %to ou)`r li+ves /%/and how do they plan to s:.@t]+=a`y ahea.d=* :o,=_^f th:=e g#/,ame? He finds out wh-,y Mic#][rosoft $now have!@- t:[o-$ sp)end bil! lions of dollars ev$+!ery year #o.n dev! elopment to score+
a )(hit pro ^.duct and+ = : why [games@= consol/]e compa:)nies are wil,$ ling to lose billi\[ons to ge`@t their product in your living room. He%/ discover#,s how :technology fo;.%=rmat wa_rs are ,+#bein;$g d  etermin,?ed @] w-it([h[ the help of the / porn (@!\industr_y and _+how Ap,ple++( ha! #s^, @liter=al=l,^y[ become_% a new re::\ligion.`%　　E2 fash)? ;ion　　Fa+$shion n

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(ce%!%* A`:lex)=( Rile; y.^ dives into the wor :ld of clo ((\th, +i_ ng @_,superb+\rand#+s to ;,fin! d+ , out ^ho(*w these billion_ dollar gl_obal org?`anis= `ations have invaded our@@  war ]*d (/^robes and our*# mind @,s. When he di [scove^)rs tha!\;_t desi`*+gne!%(r ha\=ndbags are+% s=o( desirable that some women wil@@!l p`ay 100 ^pounds a m% onth-@ just t+/o rent one, he's determined t^[o have-(@ their he=*a:;ds exam*,i\.ned to $@fi*nd(*. o@@ ut why.　　E3;(+ food$@　　Al[@ex R$i(,l;;e^\+y is,_ on the tra)il of the g lobal food_` and \+drink $*gi\ants. W`%/hat's so special abo!,ut them? How **$\have they #:p\)e-netr%ated our$ brains so we recognise them like !members of our own fa+milies? Alex tra/vels the globe to /fin%(d whe.re they've +! come from an#d how they make u)s keep on buyin^%g
them.